Introduction 
When I was in MBA 1st year, Marketing Management used to be one of my favorite courses. I always found MM quite interesting because it brings concepts of Marketing, Finance and Economics together in certain ways.

I studied only theory and case studies but never had a chance to implement those concepts hands-on because I was not aware of tools like Power BI at that time. Finally I got a chance to implement those concepts in real time on Power BI.
 

Contents of the report 

• Overview (Dashboard Feel - No Interactions)

• Markets (Geographical Analysis)

• Regions (Division Analysis)

• Root Cause Analysis (Decomposition Tree)

• Cohort Analysis (Gap between purchases)

• ABC Classification (A-70%, B-20% and C-10%)

• RFM Analysis (Recency, Frequency and Monetary)

• Sales Analysis (Dynamic Rolling Average)

• Profit Analysis (Dynamic Rolling Average + Time Intelligence

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Video Overview